Graphic & visual designer · Madrid
Designing for work and play
Campaigns for big brands, on every screen and street.
After hours, indie games with friends.
Brands
Brands I’ve designed for
5+ years, agency and in-house.
Featured · Decathlon × IPG Mediabrands
One of Spain’s first dynamic TikTok ads.
Data-driven video for Decathlon: a different ad for each audience.
I designed one TikTok template where the sport, the product and its message change for each viewer, while the frame, type and logo stay fixed. Twelve summer versions came out of it, from surf and running to fitness, each ending on click & collect.
- My role
- Master creative and template
- Channels
- TikTok · Programmatic
- Versions
- 12 summer products
- Year
- 2023
